CUPERTINO, Calif.—Apple executives took to the stage at the Steve Jobs Theater on Wednesday to announce the new Apple Watch Series 4 alongside other new devices.
The follow-up to last year’s Series 3 Watch eschews a complete overhaul for subtle changes that increase its screen size while adding other improvements to the watch’s hardware.
The device will be available in silver, gold, and space gray colorways and ships to consumers on September 21, with pre-orders starting on September 14. It will start at $399 for a GPS option and $499 for a model with GPS and cellular connectivity. Apple says all prior Apple Watch bands will continue to work with the Series 4.